150, 000 UK based sea anglers travel to fish spending eight days per calander year outside England and Wales (Drew and Associates, 2004). Establishing where this cohort resides then subsequently presenting a balanced portrayal of Irish sea angling and how to access it, developing contacts and building trust (Relationship Marketing) will result in dividends. Analysis of a recent post on shore fishing published on this site entitled “Fishy Rambles in Deepest West Cork“, dated 03/09/2013, is quite revealing.
Providing a link to the report within a post on a well frequented UK sea angling forum, ten days later the thread had received 747 visits. Delving further through Google analytics it became apparent that 289 people had made a unique visit to view “Fishy Rambles in Deepest West Cork” from the aforementioned link staying on the page for 1.53 minutes, ergo they read it. Further analysis showed that 9 visitors proceeded deeper into the site seeking linked information. This development is very positive for it tallies very closely with accepted sales returns eminating from the web of between 1 and 2 percent. By extension based on an excepted industry metric, of those 9 who sought further information there is a real possibility that 3 to 6 of them may very well end up sea fishing in West Cork within a year or two.
Comments from the thread would substantiate that claim.
- Great report, I love reading them, keep them coming.
- Great report buddy, some classy fish there.
- Well done great report thanks for sharing.
- Some nice fish. A great session.
Dan O’Brien, the Irish Times economics editor, addressing staff of BT Ireland earlier this year referenced “Market Penetration” as a key area of innovation that the indiginous Irish business sector, of which tourism is a key component, should focus on and develop. The above exercise would tend to endorse his view………..
Tags: Angling, Fishing, Focused marketing, Ireland, Sea Angling, Sea Fishing, Tourism angling, West Cork
